Company Looks to Etch Advertising on the Moon

Article written: 24 Jul , 2009
Updated: 24 Dec , 2015
by


A new company is looking to sell advertising on the Moon. No, not with giant billboards, but by a new technology called Shadow Shaping that can creates images with robots that carve small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names or memorials.

“Never in the history of advertising has the possibility of penetrating every market on Earth, reaching every person on the planet, and touching them at emotional level only possible with the beauty of the moon on a starlit night, been made available,” says the website for Moon Publicity. “Twelve billion eyeballs looking at your logo in the sky for several days every month for the next several thousand years.”

Bid now for this exclusive ad space, starting at $46,000 (USD).

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Isn’t this going a bit far, proposing to change the face of the Moon? The Moon Publicity people say they are doing this for the benefit of mankind.

“Advancements in space robotics as a result of Shadow Shaping, will aid in the colonization of outer space, helping preserve mankind from the inherent dangers of placing all of our species’ eggs in one basket, planet Earth. Any number of catastrophic events could end human life on Earth: Pandemics, collisions with comets or asteroids, weapons of mass destruction, supercollider accidents, environmental changes, hypernova radiation or the expansion of the Sun.”

“If shadows form a logo during a quarter moon, it will be a small price to pay for saving mankind.”

The website goes on to say that creating images on the Moon provides a commercial incentive for turbo charging space travel technology. “Shadows are only the beginning. These advancements will eventually place robots on other worlds building space stations and planting crops.”

Hmmm.

Source: Space Coalition Blog



27 Responses

  1. Imminent Death says

    It will be a sad day if this happens.

  2. fivefourman21 says

    Anybody remember Isaac Asimov’s short story, “Buy Jupiter”?

    πŸ™‚

  3. Hex says

    Last year it was laser-light advertisements on the moon.

  4. Thirteenfingers says

    Ya, let’s destroy the one thing we haven’t managed to yet. Just what I want to see when I look at the moon, an ad for Viagra. People really don’t understand how stupid some of these ideas are.

  5. Max Fagin says

    Where are D.D. Harriman and George Strong when you need them?

  6. Jorge says

    Have these guys looked up?

    The Moon actually looks rather small to the unaided eye. Do they really think they’ll be able to draw anything visible without reshaping the whole lunar disc?

    Or maybe they imagine everybody walks around with binoculars and pocket telescopes to see the latest spam someone posted in the great billboard on the sky?

    The only good thing about this is that the sheer impracticality of the project will quite effectively kill it in the craddle. And perhaps further emphasizing the urgent need for clear rules on what can and cannot be done in space. Someone needs to step up and put some kind of leash on these nutters.

  7. Hon. Salacious B. Crumb says

    Only a really stupid American could dream up such an completely idiotic idea. (These jerks are from Utah – what more do you have to say!)
    Who actually owns the Moon, eh? Really the U.N. has clear rules about this. The rest of the world won’t stand for it!
    It is no wonder much of the world despises you guys!

  8. Lawrence B. Crowell says

    Let’s not go there. Imagine a time 10 million years from now when the only thing we built that is still left is a Coca-Cola advert etched onto the moon. I mean if we do something like this at least make it a proof of the Fermat conjecture. If intelligent life comes about in 20 million years they can at least see that we did something worthwhile.

    Lawrence B. Crowell

  9. ND says

    Reminds me of the Tick.

  10. Feenixx says

    I’m going to etch my logo into the faces of the staff of the company who thought this up!
    πŸ™

  11. Thirteenfingers says

    “Only a really stupid American could dream up such an completely idiotic idea. (These jerks are from Utah – what more do you have to say!)
    Who actually owns the Moon, eh? Really the U.N. has clear rules about this. The rest of the world won’t stand for it!
    It is no wonder much of the world despises you guys!”

    Stupidity is rampant in this world, not just America.

  12. Torbjorn Larsson OM says

    Marketing space is a good idea, even if we wouldn’t be interested in going there.

    And advertising on the Moon is feasible, it will be somewhat legible. Of course it’s a better idea to advertise over larger patches of sky, but then you need different and probably harder to develop technique.

    But these guys are either loonies, nincompoops or pledging to the least common denominator:

    supercollider accidents

    They forgot to list that the Mayan calendar will destruct Earth 2012.

  13. Nexus says

    Is there anything the ponytails from marketing aren’t willing to poison and corrupt? Fortunately, this idea is not feasible and won’t work.

  14. Maxwell says

    …I shall work all my life and save every penny I earn, just so I can pay them to draw a giant dong on the moon!

    Actually I don’t like this idea on two levels. First, who wants to deface the moon with company logos and have to see that every night?
    Second, someones bound to write a law against defacing the moon. Which would stub the toe of any true lunar developer in the future. Preventing roads or buildings from being made because they change how Luna looks.
    We don’t need either hassle.

  15. r0ach says

    Its plain WRONG. Changing the physical condition of something like moon which has incredible scientific value is wrong.

    Put aside the fact that its a scientific history book, come on…. advertising ?

  16. Manu says

    Is this a scam, or just a plain joke?
    I notice their website archives start April 2009.

    Anyway, they should check their science.
    “hypernova radiation or the expansion of the Sun”: that will take some time to get out of the way from, the Moon might not be far enough.

  17. jayem4646 says

    Ridiculous!

    Of course, this is all just a publicity stunt by the company…as from above the public response, its never going to be happen or be allowed.

    This is a silly company, with an even more silly person that came up with the idea.

    John

  18. Spoodle58 says

    Reminds me of a Red Dwarf Book by Naylor & Grant.

    In the book a soft drinks company spells out the word COKE in Earth’s sky by destroying 20 or so stars and their respective solar systems.

    I hope for our sake there are no advanced lifeforms in the intergalactic advertising business. πŸ˜‰

  19. Member
    Tavi says

    Browsing through the Moon Publicity site, it’s difficult to take these people seriously enough to even be concerned. I do, however, find this statement rather disturbing:

    “For example, commercial space development can take the place of governmental space development to a degree, freeing up federal funds to better deal with humanitarian and social issues.”

    While I am not uniformly against commercial space development, I immediately resent any suggestion that 1) connects lunar graffiti to legitimate Space development, and 2) implies that Space-focused tax dollars are not in humanity’s interest, yet commercial-focused lunar graffiti profits would ultimately ease the woes of mankind.

    How Absurd!

  20. BENGAL22 says

    Obviously we Need Space Regulations to eliminate such insane ideas and firms!

  21. Aqua says

    Thanks to all who have posted a ‘thumbs down’ on this idea!

  22. Dark Gnat says

    No….just….no.

    This sounds like something Lex Luthor would do. It’s just evil.

    KAAALLL-ELLLLLLLLLL!!!!!!!!!

  23. lester says

    You indignant guys have just been RICK ROLLED.

  24. Amit Gandhi says

    most absurd thought.. what’s next? foreheads of political leaders constantly appearing on media.

  25. jgarrettg says

    Someone needs a punch in the mouth.

  26. ngcpeeper says

    It could write:

    DON’T PANIC!

    This will never happen, it’s a crock. All it will take is one little rock and the thing would flip over…

  27. HolyAvengerOne says

    I sincerely think this is not very serious.

Comments are closed.