Discovery and Naming:
At the time of its discovery, the object appeared to be very large and very white, which led to Brown giving it the other nickname of "Snow White". However, subsequent observation has revealed that the planet is actually one of the reddest in the Kuiper Belt, comparable only to Haumea. As a result, the nickname was dropped and the object is still designated as 2007 OR10.
The discovery of 2007 OR10 would not be formally announced until January 7th, 2009.