Have you seen Star Trek: Into Darkness yet? If so, did you see the NASA-themed trailer, too? A crowd-funded 30-second video called “We Are the Explorers” is debuting at theaters this week, shown before the new Trek film begins. It highlights America’s future in space and is narrated by actor Peter Cullen, the voice of head Transformer Optimus Prime.
The 30-second spot was inspired by the original “We Are The Explorers” video (watch below) NASA put out last year, and the Aerospace Industries Association partnered with the Challenger Center for Space Science Education for a IndieGoGo funding drive to run the trailer ahead of the movie on 400 screens in more than 50 cities nationwide, including major markets in New York, Los Angeles and Washington. They raised nearly $53,000 from more than 1,700 people; they would have needed $94,000 in order to have it shown at every theater in the US.
“With the end of the Space Shuttle program, there seemed to be a widespread misperception in the media that the U.S. human spaceflight program was over,” AIA President and CEO Marion C. Blakey said in a statement. “Nothing could be further from the truth. And young people contemplating their future need to know that there are many exciting career opportunities in aerospace.”