Want to Soar to the Stratosphere? Japan Joins the Balloon Tourism Race

T-10 Earther capsule for Iwaya Giken's Open Universe balloon venture
A Japanese venture aims to send balloon tourists into the stratosphere in a pressurized capsule. (Credit: Iwaya Giken)

A Japanese company has put out the call for passengers who’d be willing to pay more than $175,000 for an hours-long ride in a balloon-borne capsule that will rise as high as 15 miles (25 kilometers).

Technically, that’s nowhere near the boundary of outer space, but it’s high enough to get an astronaut’s-eye view of the curving Earth beneath a black sky.

“It’s safe, economical and gentle for people,” the CEO of a startup called Iwaya Giken, Keisuke Iwaya, told reporters in Tokyo. “The idea is to make space tourism for everyone.”

Other companies are planning similar stratospheric tourist ventures. But if Iwaya’s venture sticks to its announced timeline and begins flying customers around the end of this year, it would be the first to get to market.

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