Among the members of its executive is Alan Stern, the principal investigator for the New Horizons Pluto mission and NASA's former associate administrator for the science mission directorate. (He's also the CEO of the Golden Spike company that wants to offer commercial human missions to the moon.)
The executive also includes Jane Poynter and Taber MacCallum, who were both members of Biosphere 2. More recently, they also took on senior positions in Inspiration Mars, a Dennis Tito-led project that aims to send humans past Mars. (The target launch date for that is Jan. 5, 2018.)
The company proposing to build it is Paragon Space Development Corp. (which Poynter and MacCallum co-founded.) Paragon's customers for thermal, environment and life support systems include a lot of name brands (including NASA). Paragon is also doing work for the Inspiration Mars project as well as Mars One, which aims to send colonists on a one-way trip to the Red Planet by 2023.