Meteorite Crashes Into London Cab

by Jason Major on June 29, 2012

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Londoners awoke this morning to news of a meteorite which struck a taxi in the heart of the city’s busy shopping district Covent Garden. Witnesses were left stunned by what looked like a scene straight out of a science fiction film. An incident team arrived almost immediately to cordon off the meteorite and keep the public at a safe distance.

No one was injured as a result of the incident, but it’s a cosmic harbinger of things to come…

Of course, the “things to come” turn out to be 4 weeks of science programs on Eden TV’s Science Month, which starts up in July.

The incident was in fact a well-orchestrated publicity stunt by the UK’s Eden TV (Sky 532 Virgin 208). Science Month will run all day every day during the month of July. Highlights in the first week include Wonders of the Universe (Monday 2 July at 9pm), Finding Life Beyond Earth (Monday 2 July at 10pm), The Code (Wednesday 4 July at 10pm) and Deadliest Volcano (Thursday 5 July at 7pm).

Sure, after all’s said and done it was a PR stunt. But it was a cool PR stunt (even if not quite scientifically accurate!)


Come on, we all know that meteorites aren’t steaming hot when they land. ;)

About 

A graphic designer in Rhode Island, Jason writes about space exploration on his blog Lights In The Dark, Discovery News, and, of course, here on Universe Today. Ad astra!

Rick Holcomb June 30, 2012 at 5:00 PM

Uh oh. Please, please, I hope UT isn’t going the way of SDC. I like to think I have a pretty good sense of humor( of course, people with NO sense of humor say the same); amusement and laughter is the spice of life.
But this is not funny. It is just… stoopid. And the stunt, as well as the show, and the article about it, is a grave dumbing down of science.

John Stock June 30, 2012 at 5:35 PM

Why why why? At least change the title to denote that it was fake!

Michael Cox June 30, 2012 at 6:34 PM

The headline at least should have been based on reality, i.e. “Eden TV stages meteorite hitting cab to promote science month.” Please do not falsify headlines, I read UT for real scientific/astronomy news.

Bruce Thompson June 30, 2012 at 7:53 PM

Lighten up, everybody. It was a harmless stunt to get people thinking about science.

DarkGnat July 2, 2012 at 12:48 PM

I was expecting to see the rock crack open revealing a baby inside, but then I remembered that happened in Kansas.

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