NASA's New Look

By Nancy Atkinson - December 3, 2007 at 3:13 PM UTC | Site News
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NASA unveiled a

new look for its website over the weekend

, and hopes that blogs, interactive features, and a customizable layout will especially appeal to 18-25 year olds.

A New York Times article reported that NASA is concerned that the social networking generation hasn't shown enough interest in NASA, and the space agency hopes their new webpage will attract the MySpace crowd. This is the first major overhaul for NASA's website since 2003, and NASA now hopes to compete with Space.com and CNN's more chic presentations of space exploration. Numerous rollovers, links, and spectacular graphics can keep a visitor engaged for quite awhile, and readers can now Digg, del.icio.us or StumbleUpon stories that they like or want to share. The

"Image of the Day"

Gallery also benefited with a much-needed upgrade.

Critical Mass, the company that assisted NASA with the new design, says on their website that NASA's site will now "inspire, involve and inform" and will unify over 3,500 different sites into a "cohesive information gateway."

One past criticism of the different NASA webpages is that there was sometimes redundant or conflicting information. Critical Mass and their partner eTouch Systems claim the new site will fuel NASA's efforts to "reconnect with the public and re-capture significance as one of the world's most visionary and imaginative organizations."

Still, Brian Dunbar, Internet Services Manager for NASA estimates that even before the overhaul, NASA's website received approximately one million unique visitors each month. Not bad for an aging, old-fashioned, 50-year old.

Chime in with your thoughts about NASA's revamped webpage on the BAUT Forum.

New York Times

Nancy Atkinson

Nancy Atkinson

Nancy Atkinson is a space journalist and author with a passion for telling the stories of people involved in space exploration and astronomy. She is currently retired from daily writing, but worked at Universe Today for 20 years as a writer and editor. She also contributed articles to The Planetary Society, Ad Astra (National Space Society), New Scientist and many other online outlets.

Her 2019 book, "Eight Years to the Moon: The History of the Apollo Missions,” shares the untold stories of engineers and scientists who worked behind the scenes to make the Apollo program so successful, despite the daunting odds against it. Her first book “Incredible Stories From Space: A Behind-the-Scenes Look at the Missions Changing Our View of the Cosmos” (2016) tells the stories of 37 scientists and engineers that work on several current NASA robotic missions to explore the solar system and beyond.

Nancy is also a NASA/JPL Solar System Ambassador, and through this program, she has the opportunity to share her passion of space and astronomy with children and adults through presentations and programs. Nancy's personal website is nancyatkinson.com