Company Looks to Etch Advertising on the Moon

By Nancy Atkinson - July 24, 2009 08:50 AM UTC | Space Policy

A new company is looking to sell advertising on the Moon. No, not with giant billboards, but by a new technology called Shadow Shaping that can creates images with robots that carve small ridges in the lunar dust over large areas that capture shadows and shape them to form logos, domains names or memorials.

"Never in the history of advertising has the possibility of penetrating every market on Earth, reaching every person on the planet, and touching them at emotional level only possible with the beauty of the moon on a starlit night, been made available," says the website for

Moon Publicity.

"Twelve billion eyeballs looking at your logo in the sky for several days every month for the next several thousand years."

Bid now for this exclusive ad space, starting at $46,000 (USD).

[/caption] Isn't this going a bit far, proposing to change the face of the Moon? The Moon Publicity people say they are doing this for the benefit of mankind.

"Advancements in space robotics as a result of Shadow Shaping, will aid in the colonization of outer space, helping preserve mankind from the inherent dangers of placing all of our species' eggs in one basket, planet Earth. Any number of catastrophic events could end human life on Earth: Pandemics, collisions with comets or asteroids, weapons of mass destruction, supercollider accidents, environmental changes, hypernova radiation or the expansion of the Sun."

"If shadows form a logo during a quarter moon, it will be a small price to pay for saving mankind."

The website goes on to say that creating images on the Moon provides a commercial incentive for turbo charging space travel technology. "Shadows are only the beginning. These advancements will eventually place robots on other worlds building space stations and planting crops."

Hmmm.

Source: Space Coalition Blog

Nancy Atkinson

Nancy Atkinson

Nancy Atkinson is a space journalist and author with a passion for telling the stories of people involved in space exploration and astronomy. She is currently retired from daily writing, but worked at Universe Today for 20 years as a writer and editor. She also contributed articles to The Planetary Society, Ad Astra (National Space Society), New Scientist and many other online outlets.

Her 2019 book, "Eight Years to the Moon: The History of the Apollo Missions,” shares the untold stories of engineers and scientists who worked behind the scenes to make the Apollo program so successful, despite the daunting odds against it. Her first book “Incredible Stories From Space: A Behind-the-Scenes Look at the Missions Changing Our View of the Cosmos” (2016) tells the stories of 37 scientists and engineers that work on several current NASA robotic missions to explore the solar system and beyond.

Nancy is also a NASA/JPL Solar System Ambassador, and through this program, she has the opportunity to share her passion of space and astronomy with children and adults through presentations and programs. Nancy's personal website is nancyatkinson.com